Gain insights from industry leaders as they explore timely topics shaping the future of tourism. Delve into the generational differences in travel perceptions, motivations, and behaviors, and learn how to tailor marketing strategies to diverse audiences. Discover how media professionals collaborate with businesses, what they value most, and how they prefer to experience destinations.
Explore the shift from traditional sightseeing to creating hands-on, immersive experiences that captivate today’s visitors. Learn how Visit California is driving interest in the Gold Country region and beyond, and uncover new initiatives to attract international tour operators to your business.
This summit is your opportunity to gain valuable knowledge about the El Dorado County visitor and position your business for success in an evolving tourism landscape.
Here from leaders in the industry with timely topics including: