Placerville Bell Tower at night by Paul Cockrell

Celebrate the Holidays in Downtown Placerville with Events All Season Long

It was here that Thomas Kinkade got his inspiration for his “Hometown Memories”. Every shop and restaurant in this has something unique and different and the holidays are the perfect time to enjoy the small-town charm.

Take advantage of exclusive holiday specials from local merchants, including downloadable discounts

Downtown merchants wish you a joyous holiday season and appreciate every time you chose to shop locally. Enjoy two hours of free parking on your next visit!

Placerville Shop with Intention

Small Business Saturday

Saturday, November 28, 2020 – All Day

Merchant Open House. Shop & support local businesses!

Toys For Tots

Sat & Sun December 5-6, 2020, 10 am – 4 pm

Located at the Bell Tower

Christmas Trees on Highway 50

Ever wonder whose idea it was to put Christmas trees all along Highway 50 in downtown Placerville, a cheerful and uplifting sight that has warmed travelers’ hearts for almost 45 years?

Robert Conrad. No, not the Hollywood actor — Bob Conrad of Placerville, who owned the Ford dealership that conducted business in the 1970s and beyond on Forni Road, where Thompsons is today.   As you drive by this season and once again feel a bit easier, a little less stressed as you ponder the beauty of the lovely row of Christmas trees along the back of Placerville’s Main Street, remember they are brought to you by Robert Conrad.

He might not have a star on Hollywood’s Walk of Fame, but the starry Christmas scene he brought to Placerville almost 45 years ago shines on today, a lasting tribute to a man of vision and unstoppable enthusiasm for the town he still calls home.

Excerpted from the Mountain Democrat by Pat Lakey. Photo by Shelley Thorene Photography.

Miracle on Main

Friday, November 27, 2020, 5-6:30 pm

The City of Placerville has teamed up with the Faith Community to bring a unique twist to its annual tree lighting ceremony.  The Festival of Lights will temporarily evolve to accommodate state-mandated physical distancing restrictions and will be presented virtually, called Miracle on Main Street.  Our beloved community has many folks who are in the “at-risk” category that would otherwise not be able to view the tree lighting ceremony and having it presented virtually allows for that opportunity as well as helps some folks stay out of a cold evening.  Enjoy a virtual tree lighting on Main Street, carrying on the community tradition with a new twist to accommodate these challenging times due to COVID 19 restrictions.

>> Learn more

late night shopping