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El Dorado County Tourism Summit

January 26 @ 9:00 am - 5:30 pm

2024 El Dorado County Tourism Summit

Attendees will hear from industry leaders on timely topics, including social media strategies and changes, AI for small businesses, public relations, and free resources for small businesses. Discover how Visit California is inspiring visitation to the Gold Country region and to the state of California. Get valuable insights into the El Dorado County Visitor.

Registration includes lunch, refreshments all day, and a wine reception from 4-5:30 pm featuring El Dorado County Wines.

Registration includes refreshments throughout the day, a catered lunch, and an El Dorado County Wine Reception.

  • Early Bird Tickets: $55 before November 29
  • Priority Tickets: $60 November 30-December 31
  • General Admission: $65 starting January 1

Presentation Overviews

Visit California Update: Learn how Visit California inspires national and international visitation to the state and Gold Country Region. Discover what lies ahead for the dynamic tourism landscape and how that translates to marketing opportunities for your business or organization.

Unleashing the Power of AI: Take a deep dive into how to increase your efficiency and streamline your process by utilizing AI for content creation and marketing strategies. Topics will include the fundamentals of how to integrate AI into your workflow, the basic blog writing process from start to finish, and using AI for everything from keyword research and topic generation to drafting, editing, and content creation. You’ll walk away with ideas of how AI can make showing up on social media a breeze for you and your team.

Revolutionize Reach Through Content Repurposing: Discover how repurposing your content can transform your marketing strategy. Learn about diverse content types and their benefits, along with practical strategies, tools, and real-world examples. You’ll leave with the knowledge to efficiently leverage your existing content for enhanced reach, engagement, and brand consistency.

El Dorado Visitor Insights: Get data-driven insights into the El Dorado County visitor. Come away with a better understanding of visitor makeup and visitor spending. Learn from where they come from and what areas visitors are spending most of their time. Most importantly, hear about the strategy to reach our target market in the coming year and how to partner with the El Dorado County Visitors Authority to leverage its resources and grow your business.

Economic Empowerment and You: Find out what economic development in our region looks like today and how it impacts your small business. Learn from the Economic Empowerment team at Sierra Business Council about funding and programs that are available at no cost to your small business to help you start, grow, thrive, and BE IN THE KNOW!”

A Primer for Media Recognition: This session offers insight into the significance of effective media relations. You will learn strategies for crafting memorable and engaging experiences for media professionals. Unlock the mystery behind media rate and the factors that influence media compensation. Take away media kit must-haves.

See this year’s presenters and their bios.

>> Buy Tickets Here


January 26
9:00 am - 5:30 pm
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