2019 El Dorado County Tourism Summit Friday, January 11, 2019

The Key to Communication….Can you hear me now?

Join us Friday, January 11, 2019 for the El Dorado County Tourism Summit at the Holiday Inn Express El Dorado Hills.

Hear from Industry Leaders on Timely Topics Including:

  • Travel Trends Affecting Local Economy
  • How to Attract Broadcast Media
  • How to Send a Clear and Powerful Message to Desirable Customers
  • Tips & Tricks to Maximize the Effectiveness of Your Website

Find out what the El Dorado County Visitors Authority has in mind for 2019 and hear how Visit California is inspiring national and international visitation to the state and to the Gold Country region.

Tickets are on sale now.

$30 Early Bird Admission ends Monday, December 10.
$35 Priority Admission ends Friday, December 21.
$40 General Admission ends Friday, January 4.

Registration includes lunch catered by Old Town Grill, refreshments all day and a wine reception from 4pm – 530pm featuring El Dorado County Wines.

Take advantage of special room rates starting at $99 offered by Holiday Inn Express.

Featured Speakers

Lynn Carpenter Vice President of Marketing, Visit California

Lynn Carpenter is vice president of Marketing for Visit California. Lynn oversees all of Visit California’s marketing to create desire for the California experience, including advertising, cooperative promotions, digital and interactive, and content strategy.
Lynn steers a marketing budget that has grown from $6 million in 2006 to $126 million today. Under her leadership, Visit California has marketed the state as a place of abundance and opportunity, inspiring millions of visitors each year.
Lynn has more than 20 years of professional marketing experience and extensive knowledge of online technology promotions and brand development. She began her career in the technology industry, serving as Vice President of Marketing at Netscape Communications and AOL Time Warner. She crossed the threshold into the travel industry as Executive Director of Marketing and Sales for Mammoth Mountain Resort.

David Flanigan Author, Speaker and Entrepreneur

Brand Schmand Differentiation, Clarity, and Impact

David has been building, branding, and running his own companies since his early twenties. Now a seasoned entrepreneur and the owner of four companies including MISFIT a brand development agency, he presents difficult concepts with surprising clarity in a very refreshing, entertaining, and invigorating style, sharing his unique views on how every company, both big and small, can strategically choose to steer their organizations in an effort to brand, differentiate, and outshine the competition. Author of Butcher, Baker, CandlestickMaker and now his second book Rudder, David has made a significant “bottomline” impact on thousands of companies across the nation.

FlanaganSpeaks.com

Carl RibaudoFounder and President of SMG Consulting

The Big Picture Understanding the changing Trends in Tourism & the Impact on El Dorado County.

Carl is a strategic thinker, thought leader and innovator in the tourism industry. SMG provides marketing research and measurement, marketing strategy and planning, tourism economic analysis and measurement. Most recently he has created programs that assist organizations and destinations with an effective change strategy. He is a trusted advisor to a number of CEO’s and senior executives in the public and private sector and a published writer. He serves on Visit California’s Research and ROI committee and the Travel Nevada’s Tourism Marketing committee.

Eileen Javora Boeger – Former Channel 3 KCRA Meteorologist

Tailored for TV – How to Attract Broadcast Media
Eileen recently ‘retired’ from KCRA-3 in Sacramento after 13 years as an on-air meteorologist. She lives in El Dorado County with her husband Justin Boeger, 4th generation winemaker and co-owner of Boeger Winery, and their two little girls. She is now learning the family business of farming grapes and making wine. She currently blogs for the website www.sacramentovalley.org and manages social media for the Apple Hill Growers.

Dan Keenan – Founder of Hatchback Creative

Tips & Tricks to Make Your Website More Effective
Dan Keenan is a web developer, graphic designer, brand strategist and founder of Hatchback Creative. He has been creating engaging websites, marketing campaigns, and brand identities in El Dorado County for almost a decade. Dan specializes in working with tourism-based businesses, is a business coach with the Sierra Small Business Development Center (SBDC), and is a member of the Marketing Advisory Committee for the Lake Tahoe Visitors Authority. He is a 15-year El Dorado County resident and when he’s not pushing pixels, he can be found outside enjoying one of the many outdoor activities El Dorado County has to offer.

Recent Presentations

The El Dorado County Visitors’ Authority develops and implements county-wide cooperative and competitive tourism programs that position El Dorado County as a year-round travel destination.  A destination that provides a quality visitor experience taking into consideration the interests and needs of current and potential visitors, tourism-related businesses, Agri-tourism, history, recreation, county-wide tourism promotion agencies and local governments in order to work in harmony with the environment and the values of the community. 

Partner Programs and Research Downloads